Lifera

Privacy Policy

How we collect, use, and protect your personal data.

Last updated: May 26, 2026

1📋

Introduction

Lifera ("we") values your privacy. This policy explains how we collect, use, and protect your personal data in accordance with Indonesian Law No. 27 of 2022 on Personal Data Protection (PDP Law) and the European Union GDPR.

By accessing our website or using our services, you agree to the practices described in this privacy policy.

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Data Controller

Name: Lifera Natural Skincare (LiferaBali)
Email: [email protected]
WhatsApp: +62 852-0589-4602
Instagram: @liferaskincare
Address: Bhayangkara I no 7, Banjar Pasek, Desa Jagapati, Badung, Bali, Indonesia
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Data We Collect

a. Data you provide directly:

Full name, email address, phone/WhatsApp number when placing orders or contacting us
Shipping address for product delivery
Payment information (processed by payment gateway, NOT stored by us)
Business name, type, and other details submitted through the Partners page
Messages and conversations with our AI assistant (chatbot)
Email address for newsletter subscription

b. Data collected automatically:

IP address and device information (browser, operating system)
Website usage data (pages visited, visit duration) via Google Analytics — only if you give cookie consent
Session ID for chatbot conversation tracking
Shopping cart data (stored in your browser)
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Purpose of Data Collection

Processing and delivering your orders
Responding to inquiries and consultation requests
Providing relevant AI chatbot services
Analyzing website usage for service improvement (with consent)
Sending newsletters and product information (with consent)
Processing international partnership (B2B) inquiries
Fulfilling legal obligations
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Legal Basis

PurposeLegal Basis
Order processingContract performance
Chatbot & contact formsYour consent
Website analyticsYour consent (cookies)
NewsletterYour consent
Website securityLegitimate interest
Legal complianceLegal obligation
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AI Chatbot

Our website uses an AI assistant (chatbot "Lira") to help you:

You are communicating with artificial intelligence, not a human
Conversations are recorded and stored for service improvement
Conversation data is processed by our AI service provider on servers located outside Indonesia
We implement adequate security measures for international data transfers
You may request deletion of your conversation history at any time
For specific purchase inquiries, contact us directly via WhatsApp
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Third Parties

AI service provider — chatbot processing (servers outside Indonesia)
Google Analytics — website analytics (anonymized data, only with cookie consent)
Payment Gateway (Midtrans) — payment processing (we do NOT store your card/bank details)
Shipping services (RajaOngkir/courier) — name and address for product delivery

We ensure all third parties provide an equivalent level of protection.

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International Data Transfers

Some data may be transferred outside Indonesia/EU. Security measures we implement:

Data processing agreements with service providers
Data encryption in transit and at rest
Access restrictions on a need-to-know basis
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Data Retention

Order data: 24 months from the last order (accounting obligations)
Contact & lead data: 12 months from the last interaction
Chatbot conversations: 6 months
Analytics data: per Google Analytics policy
Newsletter data: until you unsubscribe

After the retention period expires, data is deleted or anonymized.

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Your Rights

Under the PDP Law and GDPR, you have the right to:

Access your personal data
Rectify inaccurate data
Erase data ("right to be forgotten")
Restrict or object to processing
Data portability (machine-readable format)
Withdraw consent at any time
Object to automated decisions

Contact: [email protected] or WhatsApp +62 852-0589-4602. Response within 3×24 hours.

EU residents may file a complaint with their data protection authority.

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Data Security

We implement technical and organizational measures to protect your personal data, including:

Data encryption
Access restrictions
Security monitoring
Data breach notification in accordance with applicable law
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Children's Privacy

Our services are not directed at children under 16 years of age. We do not knowingly collect data from children. If you become aware that your child has provided data to us, please contact us immediately.

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Policy Changes

This privacy policy may be updated at any time. Changes will be published on this page with a new update date. We recommend you review this policy periodically.

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Contact

For privacy-related inquiries, contact us:

Lifera Natural Skincare (LiferaBali)
Email: [email protected]
WhatsApp: +62 852-0589-4602
Instagram: @liferaskincare
Address: Bhayangkara I no 7, Banjar Pasek, Desa Jagapati, Badung, Bali
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